OTT shows
Series premieres, new seasons and the scenes everyone talks about.
830+ posts went live on Rupees this week
Brief · Post · Go viral · Get paid
Your launch, posted by India's biggest creators.
Send us your trailer, song or product. Hundreds of creators post it as reels, millions of people watch, you see every view live, and Rupees pays every creator.
Creator, agency or editor? Start here- 6.4B+views delivered
- 5,000+creators
- 50+brands
Views delivered on Rupees
6.4B+
Every post checkedLive link, timing and the paid partnership label
Real posts made through Rupees, with their views. App screens below use real creators; campaign names and some figures in them are examples.
On Rupees
The creators India scrolls every day.
Comedy, cinema, music, news and culture creators with millions of followers each. A few of the 5,000+ who post with Rupees. marks a verified account.
- @ghantaa8M followers
- @theviralcinema5.7M followers
- @motivation_line_4.1M followers
- @filmygags2.6M followers
- @viralsarcasm2.2M followers
- @yoo__bros2M followers
- @_life.of.student_1.6M followers
- @pehla.pyar1.6M followers
- @findgoodflicks1.4M followers
- @subcinema1.2M followers
- @wittyindian987K followers
- @indiansgag920K followers
- @qaafirana.__746K followers
- @5ubscreen592K followers
- @magical_lovetunes443K followers
- @log.kya.sochenge7.2M followers
- @laughtercolours4.2M followers
- @theindiansarcasm4M followers
- @girlzfactsofficial2.4M followers
- @hindustan2.2M followers
- @positivecinemavibes1.9M followers
- @movie8yte1.6M followers
- @5creening1.5M followers
- @bestpartofthecinema1.3M followers
- @desh1.1M followers
- @the_indian_web_series946K followers
- @gulzaariyat833K followers
- @indoriprem612K followers
- @thetwistedthoughts500K followers
- @witttywoman191K followers
Real posts
Posts that went big.
Reels made through Rupees and the views they got. Every one of them was checked before it counted.
@magical_lovetunes34MviewsWatch
@magical_lovetunes30MviewsWatch- @5ubscreen30MviewsWatch
@filmygags22MviewsWatch
@indoriprem22MviewsWatch
@5ubscreen21MviewsWatch
@filmygags21MviewsWatch
@bestpartofthecinema21MviewsWatch
@bestpartofthecinema19MviewsWatch- @hindustan17MviewsWatch
- @theviralcinema14MviewsWatch
@subcinema14MviewsWatch
@thetwistedthoughts11MviewsWatch
@indoriprem11MviewsWatch
@5creening11MviewsWatch
@desh10MviewsWatch
@girlzfactsofficial10MviewsWatch
@gulzaariyat10MviewsWatch
@theindiansarcasm9MviewsWatch
@movie8yte9MviewsWatch
@5creening8MviewsWatch
@motivation_line_8MviewsWatch
@hindustan8MviewsWatch
What launches on Rupees
Shows, films and music. Your product next.
35+ launches so far, from series premieres and theatrical releases to independent music. Apps, D2C and consumer brands run the same way.
Films
Trailers, theatrical releases and streaming premieres.
Music
Singles, soundtracks and independent artists.
Your brand
Apps, D2C and consumer launches run the same way: one brief, the right creators, every view tracked.
Rupees so far
- 6.4B+views on posts made through Rupees
- 50,000+posts tracked and checked
- 5,000+creators on Rupees
- 50+brands, studios and labels
Counted live from the platform, since April 2026.
For brands, studios and labels
One brief. Your launch on every feed that matters.
Films, shows, music, apps and products. Tell us what you are launching and when. Rupees puts it on the creators your audience already follows, tracks every post and every view live, and sends you the report.
- Creators across comedy, cinema, music and news
- Every post checked before it counts
- Views tracked through the day
- A live dashboard for your team
- What the comments said
- A report to share when it ends
How it works
One brief in. Posts, views and payments out.
Brands brief once and watch the views come in. Creators pick the work they like and get paid on a set date. Rupees runs everything in between.
- 01 · Brief
Send a short brief
The trailer, song or product, the dates, the languages and what creators should and should not say.
Web series · Season launchStarts Friday · 7 daysHindiTamilTrailer + dos and don'ts - 02 · Match
We line up the creators
Comedy, cinema, music and news creators whose followers are your audience, agreed with you before anyone posts.
- @log.kya.sochenge7.2M
- @theviralcinema5.7M
- @laughtercolours4.2M
- @filmygags2.6M
- @hindustan2.2M
- @magical_lovetunes443K
- 03 · Post
Creators post it as reels
In their own style, to the people who already follow them. Every post is checked before it counts.
22M14M17M34M - 04 · Track
Watch every view come in
Posts, views and comments refresh through the day on one dashboard your whole team can open.
Web series · Season launchExample112posts live48.6Mviews2.1Mlikes - 05 · Report
Get the report
When it closes, a report with every post, its views and what the comments said, ready to share.
- Every post with its live link
- Views, likes and comments per creator
- What the audience said
- 01 · Apply
Apply with your profile
Your profile link, an email and a WhatsApp number. No fee to join.
@laughtercolours4.2M followers · ComedyApproved - 02 · Pick
Pick a campaign
Live briefs from films, shows, music and brands. Take the ones that suit your audience.
Web seriesSeason launch · 7 days leftActive
FilmTrailer launch · 5 days leftActive - 03 · Post
Post it and send the link
Make it your way, post it, and paste the live link in the app. Views are read from the post itself.
instagram.com/reel/C9x…Live link checked - 04 · Get paid
Get paid on the set date
Straight to your verified bank account, with a statement and TDS on its own line.
PayoutsExampleWeb series launchNext run₹18,400Film trailerPaid₹12,750Drama premierePaid₹9,300
Why Rupees
The WhatsApp and spreadsheet work, done for you.
A creator campaign used to mean hundreds of DMs, rates argued on calls, screenshots as proof and invoices chased for weeks. On Rupees it is one brief.
The usual way
- DM creators one by one
- Argue every rate on a call
- Content approvals lost in chats
- Screenshots in a sheet as proof
- Views copied by hand, days late
- Invoices, TDS and payments chased for weeks
With Rupees
- 5,000+ creators in one place
- Rates agreed before anyone posts
- One brief, content checked against it
- Every live link checked for you
- Views refreshed through the day
- Paid on a set date, with TDS and GST invoices
Rupees Clipping
One campaign. Hundreds of creators posting it.
Put up your film, show, song or product with a brief. Creators who suit it make their own posts and send the live link from the app. Rupees checks every post, tracks its views and pays the creator on performance.
- Briefs with dos and don'ts
- Creators post in their own style
- The live link, sent from the app
- Every post checked
- Paid on a set date
- An app for creators
Views refresh through the dayRead from the post itself
Every post checked
- @log.kya.sochengeLive
- @laughtercoloursLive
- @ghantaaLive
Rupees Direct Opening agency by agency
Book the exact creators you want, a hundred at a time.
A booking desk for agencies and brands. Find creators by category, reach and audience, see who is free on which day, send one brief to every creator in the plan, and pay from one wallet. Creators answer from their phone and Rupees checks every live post.
- Creators by category, reach and audience
- Who is free, day by day
- One booking or a hundred at once
- A wallet with money held per booking
- Live link and partnership label checked
- Client reports, API and webhooks
22 creators, one briefSent at once, followed on one board
Rupees Edit Marketplace By invitation
Ready edits, made for live campaigns.
Editors cut reels for the campaigns running on Rupees. Creators buy the one they like, post it the same day, and the editor is paid. Every edit is sold to one creator only.
- Made for briefs that are live now
- Editors set the price
- Checked before it is listed
- Watermarked until it is bought
- Sold once, to one creator
- Paid from campaign earnings
Sold onceOnly the creator who buys it can post it
Underneath every booking
The money, the paperwork and the checks, built in.
The parts nobody sees until something goes wrong. On Rupees they come with every campaign and every booking.
Terms signed first
The brief, the rate and the dates are agreed before anything is posted.
Verified KYC
PAN and bank checked before any money moves.
TDS and GST invoices
Every payout comes with its statement and invoice.
Partnership label checks
The live post is checked for the label the brief asked for.
A ledger for every rupee
Holds, releases and payouts, all on record.
Reports you can share
Campaign reports and client links your team can send.
Teams and roles
Brands, agencies and creator teams, each with the right access.
Safe sign in
Fingerprint, email code or password on every account.
Get started
How will you use Rupees?
Brands
Launch a film, a show, a song or a product with creators who have millions of followers, with every post in one dashboard.
Creators
Join brand campaigns, take bookings from agencies, and buy or sell edits. Free to join.
Agencies
Book creators at their own rates, with money held up front and one place for posts, links and invoices.
Editors
Sell finished edits at your own price. Each edit is sold once, to one creator.
Questions
Good to know.
How are the creators chosen for my launch?
By who follows them: category, language and city. We plan the list, the languages and the dates with you, in writing, before anyone posts. On Rupees Direct you pick the exact creators yourself.
How do we see the results?
A live dashboard with every post, its views, likes and comments, refreshed through the day, that your whole team can open. When the campaign closes you get a report to share.
Is every post checked?
Yes. Each live link is checked before it counts: that it is the right post, posted in the window you agreed, and with the paid partnership label when the brief asks for it.
Which app do I sign in to?
Creators, brands and editors sign in at Clipping, on clipping.rupees.com. Agencies sign in at Direct, on direct.rupees.com. Tap Sign in at the top and pick who you are; it opens the right one.
Does it cost a creator anything to join?
No. There is no joining fee. Apply with your profile, and once you are approved you can join the campaigns that are open to you.
When do creators get paid?
Clipping pays on each campaign's settlement date, in that day's payout run. Direct pays for live posts on a fixed date every month. TDS is always shown separately.
How do you handle brand disclosure?
A Direct brief states whether the paid partnership label is required, and the check on the live post looks for it. Creators follow the disclosure rules in their agreement.
Is every product open today?
Creators can apply to Clipping today, and brands can start a campaign today. Rupees Direct is opening agency by agency, and the Edit Marketplace is opening to editors by invitation. Request access and we will tell you when yours is open.
Brands and creators. One platform. Pick yours.
Brands get their launch in front of millions. Creators get brand work and get paid on time.
Free to join for creators · Read the brand deck · Agencies · Editors